Part Time Social Media Manager

About Wilder Farms

At Wilder Farms, we connect our community to authentic, high-quality farm life and products. We aren't a corporate brand; we value storytelling, hard work, and genuine connection. We have an abundance of raw visual assets (photos and videos from the field), but we need a dedicated partner to transform this content into a cohesive, high-performing digital presence.

The Role Overview

We are seeking an exceptional freelance marketer to own two vital channels: our Social Media and our Email Marketing.

You do not need to be on-site to film. We will shoot and send you raw video clips and photos from the farm. Your job is to take that raw material, edit it into engaging short-form content, write compelling copy, and maintain a highly consistent posting and mailing schedule.

Key Responsibilities

1. Social Media Management

• Content Editing: Turn our raw phone footage and photos into polished, on-trend Reels, TikToks, and Carousel posts.
• Frequent Posting & Scheduling: Maintain a highly active presence (e.g., 4–5 posts per week) across Instagram, TikTok, and Facebook using scheduling tools.
• Copywriting & Engagement: Write captivating, authentic captions that sound like a human, not AI. Monitor comments and engage with our community to build loyalty.

2. Email Marketing

• Newsletter Strategy: Own our weekly email newsletter. Use our farm updates and photos to write emails our subscribers actually look forward to opening.
• Automation & Flows: Optimize or build out fundamental email flows (Welcome Series, Customer Win-back, Abandoned Cart).
• Performance Tracking: Monitor open rates, click-through rates, and conversions to continuously improve results.

What We Are Looking For

• Proven experience managing both aesthetics (social grids/video editing) and data-driven marketing (email campaigns).
• Proficiency with short-form video editing apps (CapCut, Adobe Premiere, or Canva) and email platforms (Klaviyo, Mailchimp, or ConvertKit).
• A self-starter who can take a folder of raw media and independently run with it without being micromanaged.
• An understanding of—or passion for—the farm-to-table, agricultural, homesteading, or outdoor lifestyle brand aesthetic.